About Us

We’re Sugar Daddy Cupcakery and we’ve been making gourmet cupcakes here in Telford since 2020.

We believe in creating perfectly baked gourmet cupcakes with enticing flavours at a fair price

After years of bland, store-bought cakes, it’s time for something more exciting. More worthwhile! So, to achieve the best for our customers we use high-quality ingredients and provide plenty of love and attention, to give you the best experience possible.

We would like to personally invite you to give us a call, check us out on our social media, or have a look at our website.

It’s time to have your cake and eat it too.

Meet The Team



My name is Robin. I’m the baker and creative person who makes the actual products we sell. I have over 10 years of hospitality experience and started baking a little under a year ago as a lock down project. This somehow spiralled into the little company you see before you! It’s a passion I never knew I had and I’m loving it!


Behind the scenes, creating the website, managing the books and driving me from place to place in order to get our cakes out to you guys! He has a long history of accounts and web design and has been an absolute star over the past year!